- Debut SUV from British luxury carmaker wins prestigious award
- Chief Creative Officer, Marek Reichman accepts award on behalf of Aston Martin
04 February 2020, London, UK: Aston Martin Lagonda’s first SUV, the Aston Martin DBX, was named ‘Best Luxury SUV’ at the prestigious GQ Car Awards last night.
The glittering awards ceremony, an annual celebration of all things fast and furious, was held at London’s Corinthia Hotel. A gathering of GQ’s pick of the best of the automotive industry, the awards bring together top automotive talent and car-loving celebrities to honour the best in the business.
Aston Martin Lagonda Vice-President and Chief Creative Officer, Marek Reichman, accepted the award for DBX on behalf of everyone involved in the creation of the car: “The design of the DBX began on a blank sheet of paper. We created a car with incredible proportions and practicality that will reset the standard for SUV’s in the Luxury space, it has been a monumental task to deliver such a special car, from the initial design concepts, right through to the fantastic work done by the dynamics engineers and having to create a new manufacturing facility to produce it. For the car to win a prestigious award from GQ means a lot to us and we are delighted the DBX has been recognised in this way. Early media feedback has been positive for the car and the pre-orders are strong so we couldn’t be happier.”
The Aston Martin DBX is a landmark model for the brand, taking Aston Martin into a new segment of the global luxury market. Build upon an all-new, dedicated SUV platform, the car has received early praise from the media and enjoyed a rush of pre-orders. Although it is not a traditional Aston Martin sports car, the DBX is everything an Aston Martin should be: beautiful, hand-built and technologically-advanced.
The Aston Martin DBX will go into production at Aston Martin St Athan in Wales in the coming weeks, with first deliveries scheduled to begin in May 2020.