Crewe delivers a magical festive surprise with a limited edition set of sustainable tree decorations. “Sustainabaubles”, if you will.
Under the guidance of Bentley’s Head of Design Collaboration, Brett Boydell, the 12 beautiful decorations were covertly designed by Bentley’s in-house apprentices and crafted with help of the artisan craftspeople based at the factory in Crewe.
The decorations are the centrepiece of Bentley’s 2021 festive campaign, in which the apprentices take on the role of Santa’s elves when the whereabouts of Bentley’s usual Christmas decorations is thrown into doubt. The master craftspeople in the factory covertly rescue offcuts and spare parts, transforming them into beautiful pieces of festive art.
From a delicate bauble inspired by ombré effect stitching in the Odyssean special edition, which incorporates an interior air vent and a range of thread, to a beautifully designed leaping reindeer precision lasered from a selection of veneer offcuts – alongside an elegant Christmas trees cut from open pore Koa veneer finished with Danish oil – the designs showcase the range of natural materials used at Bentley.
Jack Barclay Bentley also supported the brands efforts towards a more sustainable future with a unique design-led floral composition in the showroom. The innovative and bespoke floral design, created for Jack Barclay by Fiona Fleur, offers a contemporary style and sustainable ethos.
Featuring a series of dried floral Christmas trees; created from Golden Magnolia Leaves, Shimmering Birch Branches, Ethereal Pampas Grass, Cascading Grevillea Leaves and Textured Fire Grass. Each floral sculpted into a ‘Christmas Tree’ shape for a unique and contemporary twist on the traditional Christmas Tree. Being created from dried florals, all elements of the tree can be reused and repurposed.