Lamborghini has unveiled Direzione Cor Tauri, the staged plan to the electrification of its model line-up. Poetically, Cor Tauri is the Taurus constellation’s brightest star, representing a future for the Lamborghini brand that isn’t just brilliant, but also stays true to the soul of Sant’Agata.
Not content to simply switch to electrification immediately, Lamborghini instead wishes to focus on continually identifying technologies and solutions that “guarantee top performance and driving dynamics in-keeping with the marque’s tradition.” It must still feel like a Lamborghini.
The decarbonisation of Lamborghini’s model line-up begins here and now. In the first phase, known as ‘Celebrating the combustion engine’, Lamborghini will build on its long-established prowess in engine-building, building powerful but efficient cars that always seek to explore electrification where possible. The Sián is the perfect example, representing the first hybrid Lamborghini without compromising on performance, design or soul.
The next stage begins in 2023 when Lamborghini launches its first hybrid series production car and by 2024 the whole lineup — Huracán, Aventador, Urus and any other as-yet-unannounced models will be electrified. The company said the “authentic Lamborghini driving experience” will always be the focus, and more investment will go into lightweighting methods and materials to ensure future Lamborghinis aren’t bloated by battery technology.
Investing in the very latest performance innovations is no small endeavour, and Lamborghini is committing 1.5bn euros to the task of developing this technology over the next four years. As ever, Lamborghini belongs only at the cutting edge of performance, but in the case of this investment it also hopes to cut its CO2 emissions by 50 per cent before the beginning of 2025.
Phase 3 is Lamborghini’s first electric car arriving in the second half of the decade across its current range of three cars plus the consideration of a new fourth model line-up. And the response to its environmental credentials encompasses the production of Lamborghini vehicles, too. Stephan Winkelmann, President and CEO of Automobili Lamborghini said:
“Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”