Rolls-Royce Motor Cars London Grand Opening

For the last two years, Rolls-Royce Motor Cars London was without a permanent home in Mayfair, as H.R. Owen prepared the next chapter in a partnership extending right back to 1932. But now the wait is over, there’s an all-new global flagship Rolls-Royce retailer in Mayfair, designed by the very best architects, styled by the finest interior designers and outfitted with the latest advanced technologies. It is the first of its kind in the world, and deserving of a one-of-a-kind Grand Opening party.

For one night in September, Rolls-Royce Motor Cars London – on the corner of Berkeley Street and Stratton Street – became the most sought-after nightspot in London. Well over 300 customers and VIPs arrived in a seemingly endless cavalcade of Dawns, Phantoms, Wraiths and Cullinans to step out onto the purple carpet and into the brand new home of Rolls-Royce in London. Arriving through the pantheon-style entryway, guests were treated to flowing Perrier Jouet champagne throughout the evening and canapés courtesy of the world-class chefs at Amazonico.  Entertainment came courtesy of live music, steadily elevating in excitement from a live saxophonist to a performance by Sigma, the Drum and Bass duo with a raft of UK No.1 singles

So significant was the opening that luminaries of Rolls-Royce and H.R. Owen were in attendance to mark the occasion. H.R. Owen CEO, Ken Choo, was joined by Rolls-Royce CEO, Torsten Muller-Otvos, while Vincent Tan – the Chairman of the Berjaya Group, which owns H.R. Owen – sent his regards via video message because of travel restrictions.

Guests spent the evening admiring the results of H.R. Owen’s two-year journey in perfecting the showroom, from the very first step through the doors, taken over a beautiful floor-mounted Rolls-Royce Motor Cars London emblem, marked out in rose gold.  Elsewhere in the showroom is a beautifully appointed colour and trim area, inspired by the materials and designs used in Rolls-Royce interiors. Canadel wood paneling – first introduced on Wraith – lines the walls and presentation drawers, while shelves and hooks throughout host a rainbow of paint, thread, leather and material options to inspire customers in the creation of their Rolls-Royce.