The ongoing relevance of Rolls-Royce is built on an unrivalled dialogue between the marque and its patrons. The world’s leading luxury house has a profound understanding of the lifestyles enjoyed by its clientele, and attends some of the world’s most desired locations during the season to keep in close touch with them. After a highly successful summer in elite island hotspots Porto Cervo and Ibiza, as well as the French Riviera, Rolls-Royce has decamped to the slopes of Courchevel and St. Moritz to provide an elegant backdrop to its clients’ winter season.
The marque will grace both luxury Alpine resorts, inviting patrons to experience every expression of the brand. Alongside Dawn, Ghost and Wraith, Rolls-Royce will offer drive and chauffeur experiences in the multi award-winning New Phantom, which continues to be revered by the cognoscenti as “the best car in the world”. For those possessed with a darker, more restless spirit, Dawn Black Badge will make its European debut alongside Ghost Black Badge. With every possible concession to comfort and warmth considered, patrons will be encouraged to lower the roof of the Dawn drophead and survey Courchevel’s incredible vistas in the very finest style.
Julian Jenkins, Regional Director Europe, Rolls-Royce Motor Cars, says, “On behalf of the team I am delighted to welcome guests to our luxury venues in these prestigious winter destinations as they enjoy their winter season. At the Home of Rolls-Royce, our aim is to ensure that our existing and prospective Rolls-Royce owners have the opportunity to experience our models at a time and place convenient to them. Our presence in the Alps for this extended period offers a unique opportunity to engage with Rolls-Royce.”
This year, the marque will return to the exquisite Le Lana Hotel from where guests will be able to drive, or be chauffered, in the entire Rolls-Royce range. Patrons will also be able to begin their Bespoke journey at a commissioning suite situated at the nearby Six Senses Residences. This extraordinary venue will also play host to lounge spaces in which clients can socialise and examine collectables curated by the brand. Supported by Rolls-Royce London and Rolls-Royce Monaco, representatives of the marque will be present during the key weeks of the European winter sports, 8th – 27th February.
Concurrently, the marque will also be at the iconic Badrutt’s Palace Hotel in St. Moritz, remaining there up to the 28th February, coinciding with the town’s key social dates. An elegant lounge at Badrutt’s will function as a social hub for patrons before they depart for their Alpine experience in a Ghost, Wraith, Dawn or Black Badge motor car. Those who wish to arrive on the slopes in the ultimate style will of course be chauffeured to the bottom of the piste on request.