H.R. Owen Rolls-Royce Motor Cars London customers will now be able to access exclusive experiences and events with an all-new customer-only Members’ Club app, called Whispers. Dubbed ‘the most exclusive Members’ Club in the world’, customers who own a Rolls-Royce will be able to obtain rare access to special events such as the Olympics and Wimbledon.
The launch of Whispers follows H.R. Owen’s commitment to ‘turn car ownership into membership’. In a 2018 interview with AM-Online, H.R. Owen CEO Ken Choo said: Anybody who buys cars from us gets a sort of membership into that elite segment that we have. If you look at our customers versus other dealers, we are very personalised. We know them by name, we take them to the factories, to drives, to events, and they feel like part of the family. We get to know their family as well, and the cars they have in their collection, so it’s a very personalised relationship.
Following a similar model, the launch of Whispers opens up a range of unique experiences to Rolls-Royce customers across the globe. Customers can, for example, book a private performance by the New York Philharmonic Orchestra, commission a portrait of their favourite pet, find the finest truffles or look to create a blend of their very own Cognac.
Meanwhile, the world’s most glamorous events will throw open their doors to Whispers users; front-row seats at Fashion Week, walking the red carpet at the Academy Awards, backstage access at the Grammys and more becomes possible with Whisper.
Torsten Müller-Ötvös, chief executive officer at Rolls-Royce Motor Cars, said: “It is with pleasure that today we introduce to the world an application named Whispers; an innovative, digital House of Rolls-Royce, conceived and deployed over two years ago.
“Whispers is completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients.”
Other global luxury experiences on offer include tips on new or little-known but highly recommended hotels, restaurants, bars and clubs around the world – many of which are endorsed by fellow-members.
