Maserati Fuoriserie: A Sports Car Unique to You

Just like Italy’s famously tailored suits, often the most luxurious expression of style comes with the extent to which it can be personalised to you. Inspired by sartorial compatriots, Maserati now allows buyers a nearly unlimited level of bespoke options on the Levante, Ghibli and Quattroporte models, including Trofeo, Modena & GT trim level variants. Enabling customers to express their full personality like never before.

Known as the Fuoriserie programme (custom-built in Italian), new bespoke flourishes, outlandish paint colours, contrasting alloy wheels and race-inspired liveries are all available to fulfil the design wishes of any customer. Faced with a practically infinite number of options, Maserati has simplified the Fuoriserie offering into three different personalities to help inspire customers: Corse, Unica and Futura.

Corse draws upon Maserati’s storied history on the race track, with a range of liveries inspired by motorsport legends. Choose the Birdcage Avorio or Birdcage Blu Emblema stripe to emulate the iconic Maserati ‘Birdcage’ racer, and perhaps finish it off with subtle Rosso Corse highlights across some of the car’s feature lines. For the ultimate statement, you could fit your Maserati with the Orione Black alloy wheels complete with Lime accenting.

The Unica collection is all about bold contemporary colours and graphic elements, stretching as far as embossed patterns on the leather interiors or subtle Tridents hidden within the shimmering paintwork. The sparkling of an Orange Zest exterior can be paired with the subtlety of a Pale Terracotta interior.

Finally, the Futura Collection explores the most innovative new materials and combinations. A sensational Hypergreen paint offers perhaps the boldest expression of Maserati yet, or the subtly shimmering finish of Bianco Cristalli. Inside, a range of bi-colour interior finishes provides the perfect dramatic conclusion to your commission.

These collections are just the basis for your inspiration – the possibilities are endless. You can find your own bespoke Maserati Fuoriserie configuration here: or speak to us to explore the possibilities on offer beyond these collections.

Already, famous faces throughout the world have been exploring the possibilities afforded by Fuoriserie, including former footballer David Beckham. His unique MC20 super sports car is a play on the chromatic opposites of black and pink, as well as the finishes of glossy and matte. The glossy black bodywork contrasts with the Trident logos in a black opaque finish while the MC20 badge and the Brembo brake calipers are pink. On the inside, customisation elements span from black Alcantara seats with contrast-stitching in pink to a personalised nameplate with a glossy-matte effect on the central tunnel where “For David” appears with an aluminum effect.

Meanwhile, chef Massimo Bottura created his Fuoriserie Edition Levante Trofeo using splashes of colour to mimic the mud kicked up by a car’s wheels. The Blu Stradale exterior is painted with multi-coloured flourishes around the arches, extending also into the interior inserts, the central console and the dashboard, creating a Maserati that is an explosion of creativity from every point of view

The Maserati range continues to extract the finest talents in the worlds of creativity, athleticism and automotive. Romelu Lukaku, current Chelsea F.C. player, has chosen the emotive performance of a MC20 and will soon take delivery of a Levante Trofeo from H.R. Owen Maserati London.

You can explore the full range of new Maserati here or contact H.R. Owen Maserati in London or Manchester.