H.R. Owen opens new Maserati store at its flagship facility, with presence of Maserati’s Global Brand Ambassador, David Beckham

Maserati has become the latest brand to join H.R. Owen’s flagship multi-marque facility, with the opening of its first new store concept in the UK, Maserati Hatfield. Located within one of five showrooms on the 110,000 sq/ft site, which also includes three workshops, event space and offices, Maserati Hatfield joins a growing portfolio of H.R. Owen Maserati sales and servicing sites across the UK.

To celebrate the occasion, guests were joined by Maserati Global Brand Ambassador, David Beckham, at an exclusive soirée. Drawing up to the state-of-the-art facility in a striking GranTurismo, the former professional footballer joined over 100 guests as well as H.R. Owen’s CEO, Ken Choo; Maserati’s Chief Commercial Officer, Bernard Loire; Head of EMEA, Luca Delfino and General Manager North Europe, Peter Charters, to the exclusive event.

The first UK showroom to feature Maserati’s ‘new store concept’, Hatfield has been designed to express the brand’s prowess in Italian luxury craftsmanship. The welcoming and contemporary setting is designed to resemble a modern living area, radiating Italian elegance and adorned in a colour palette reminiscent of the rustic hues found in Italian countryside villages.

While visitors can usually enjoy the relaxed café lounge area, explore a dedicated space for merchandise, and engage with ‘Fuoriserie‘ – Maserati’s state-of-the-art 3D digital customisation program – the launch festivities saw guests entertained by a DJ, with drinks and canapés served throughout the evening.

In addition to a VIP guest line-up, attendees were treated to a celebration of the Maserati range, with a GranTurismo Trofeo coupé taking centre stage alongside a flagship MC20 Cielo super sports car, and mid-size luxury Grecale SUV in range-topping Trofeo form.

Ken Choo, CEO of H.R. Owen, said:We were absolutely thrilled to welcome Maserati to their new site at our facility in Hatfield. This is a very special occasion for both Maserati and H.R. Owen, as we launch their first UK new store concept at our flagship location, expanding our longstanding partnership with the House of the Trident.

“It was a pleasure to host our customers and VIP guests at a spectacular launch event in the new showroom, as well as update them on Maserati and H.R. Owen’s plans for the next few years.

Bernard Loire, Chief Commercial Officer Maserati, added, “From the early stages of developing a new car, to the complete luxury retail experience, everything at Maserati is designed with the client in mind. Our first new concept store in the UK embodies our values of passion, innovation and beauty through the lens of Italian luxury and it represents another significant milestone in our exciting growth plans, including the launches of GranTurismo and our electric Folgore range.

Maserati Hatfield joins a growing portfolio of H.R. Owen Maserati sales and servicing sites across the UK. The H.R. Owen Maserati retailers in Hatfield and Manchester provide a full range of new Maserati and certified Pre-owned Maserati, with aftersales facilities available at Hatfield, Manchester and at Burr Road in Wandsworth, London.